Who Own's Kat Von D Makeup

Tattoo artist Kat Von D has never exactly been a watered-down celebrity. She has rocked a very bold look and mental attitude ever since she first flare-up onto the scene well over a decade agone. Her concern ventures span from LA Ink , to a vegan shoe line, to various musical projects, with her beloved line of bestselling makeup being her near notable venture to date. Even so, Von D recently walked away from the company, selling her shares and relinquishing control of the makeup make. While she gave a detailed caption for her departure, many fans have wondered if her many controversies also played a role in her big decision.

Kat Von D | Tommaso Boddi/Getty Images

Kat Von D'due south makeup line is hugely popular

Kat Von D was already a presence in pop culture when she established her makeup line in the mid-2000s. Featuring cruelty-gratis products (Von D is an outspoken vegan), packaging designs drawn past the tattoo artist herself, and long-lasting formulas, the line launched to great fanfare. Fans loved the products and eagerly purchased signature items such as the inky blackness tattoo eyeliner and the matte liquid lipsticks. Eventually, the line expanded to include total-coverage foundations, setting powder, concealer, and a profile palette.

The makeup line was incredibly personal for Von D, and she admitted that she "painstakingly micro-managed" the creation of the entire production line. In mid-January 2020, Von D abruptly announced she would be stepping away from her makeup visitor and sold all of her shares to the beauty conglomerate Kendo. The announcement came as a daze to her fans, although Von D expressed that her customers would experience a seamless transition and that the quality of the line would not endure in the slightest.

Why did Kat Von D step away from her makeup visitor?

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This past year has been ane of smashing alter for me. Equally many of yous know, I gave birth to my cute baby boy, launched my vegan shoe line, and am at present busy prepping to release my long awaited album in the Leap, followed past an international tour! Every bit much as I wish I could balance all of this, on top of continuing my makeup line, it has become articulate to me that I just can't practice everything at the maximum capacity. Information technology's hard to acknowledge this, since I've e'er said "You tin can do everything and anything." Merely I don't call back admitting 1's limits is a bad thing. With that said, I've decided to sell my shares of the brand, turning it over to Kendo, my partners for the by 11 years. This was non an easy decision, merely after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do simply that. The transition for y'all, my loyal customers, will be seamless. In society to avoid whatsoever confusion with such a big modify, Kat Von D Beauty will have a moment to rebrand itself, and then you will start noticing the change from KatVonD Beauty to KvD Vegan Beauty. I'd similar to thank my beloved fans+followers who supported my vision to create a brand that stood for pity, truthful artistry, and challenged modern ethics of beauty — about of which I never could relate to. I was able to create a makeup line that fabricated outsiders similar me feel like we take a place in this "dazzler" globe, and gave myself and others the tools to express ourselves in our own unique way, whether information technology was embraced by the bulk or not. And I just couldn't have done any of this without you! Lastly, thanks for understanding+respecting my choice, as information technology was a difficult 1 to make, only ane I am proud of regardless, and am confident that the team will continue the KvD legacy! Here'south to many, many more years of KvD Vegan Dazzler!

A post shared by (@thekatvond) on January sixteen, 2020 at 8:33am PST

In her statement, Von D explained she was stepping away from her makeup line in order to focus on being a mother to her 1-yr-old son too as continuing to develop her vegan shoe line and work on her budding musical career. Von D is preparing to release her debut album and plans to follow up the album'due south release with an international concert tour. Still, the announcement left a lot implied, and many fans are wondering if at that place'due south more to the story.

Kat Von D is no stranger to controversy

For over a decade, Von D has been dogged past claims she is anti-Semitic. The rumors started in 2010 when she was dating motorbike addict Jesse James. James was photographed in a Nazi chapeau and doing a Nazi salute; although Von D was not wearing similar gear, she was caught in the crossfire nevertheless. A few years afterward these rumors, she released a lip color titled "Selektion," a word that is now taboo in Germany due to its associations with the Holocaust. Von D has denied the rumors and firmly states that she is accepting of all people and all religions. Still, some critics aren't convinced.

When Von D was meaning with her son Leafar in 2018, she raised even more than eyebrows when she claimed she didn't plan on vaccinating her son. Legions of people publicly opposed Von D'south decision, flooding her social media pages with angry comments. Ultimately, Von D went back on her original program and vaccinated her son, only every bit far as many of her followers were concerned, the harm was washed.

While the reason Von D gave for selling her makeup company shares might exist just equally she says, in that location is likely a wealth of other reasons backside her decision. It's possible she is trying to distance herself from any time to come controversies with the brand and is tired of incurring the wrath of the public.

Source: https://www.cheatsheet.com/entertainment/the-real-reason-kat-von-d-stepped-down-from-her-eponymous-makeup-brand.html/

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